The Challenge
Our client, an established in-home care provider, relied heavily on B2B referral networks (like hospitals, case managers, and coordinators) to attract new clients. But as competition increased and referrals slowed, they knew they needed a new, direct way to generate leads.
They had tried working with marketing agencies before, but the results were disappointing — irrelevant leads, poor targeting, and generic messaging that didn’t resonate with their audience. The agencies simply didn’t understand the aged care space.
Our Solution
We stepped in with a focused strategy rooted in deep understanding of the home care industry and its unique audience.
- Industry-Aligned Messaging — We helped craft a compelling, compliance-aware offer that spoke directly to families and seniors navigating Home Care Packages.
- Direct-to-Consumer Campaign — Moved away from B2B-only, launching a consumer-facing social media campaign targeting people with allocated or pending HCP funds.
- Full Funnel Build — From creative development to landing pages and targeting — we built and launched everything.
- High-Quality Lead Generation — Every lead captured was vetted, relevant, and ready for a care discussion.
The Results
After launch, the campaign quickly gained traction:
- 50+ High-Intent Leads per Month — Consistent flow of leads actively seeking in-home care
- More Informed Leads — Prospects already understood HCPs and were closer to decision-making
- Positive Audience Feedback — Messaging and offer resonated strongly with families
- Diversified Acquisition Strategy — Reduced dependence on B2B referrals alone
Want to Reach More Clients Without Relying on Referrals?
Book your free strategy call and let’s build a direct-to-consumer campaign that connects you with the right people — faster, smarter, and with real results.