The Challenge
Our client, a well-known fitness equipment supplier, had built their business on traditional B2B sales — relying heavily on business development reps and face-to-face selling to gyms and fitness centers.
Then COVID hit.
Sales channels shut down overnight. In-person meetings vanished. And the business needed to pivot fast or risk losing millions in revenue.
They had no digital infrastructure, no consumer-facing platform, and no system in place for online selling.
Our Solution
We came in as their digital growth partner — helping them launch, scale, and dominate a brand-new direct-to-consumer (D2C) channel from the ground up:
- Built a B2C Ecommerce Website — A fully functional online store tailored to the consumer market
- Developed Irresistible Consumer Offers — Positioned for at-home fitness demand during lockdowns
- Campaign Strategy & Launch — End-to-end funnel planning, ads, and launch execution
- Lead Generation System — Integrated lead magnets, landing pages, and social ad campaigns
- Automated Follow-Ups & CRM Setup — Email/SMS sequences and CRM tools for converting interest into sales
- Ongoing Campaign Management — Constant optimisation and offer testing to scale revenue
The Results
The results were nothing short of transformational:
- $8 Million in Revenue — Achieved in just 12 months from a completely new B2C division
- High-Converting Ecommerce Funnel — Turned web traffic into repeat customers
- End-to-End Automation — Streamlined sales, follow-ups, and customer engagement
- Diversified Revenue Streams — Reduced reliance on face-to-face B2B sales permanently
Looking to Pivot or Scale Your Sales Online?
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